The MSPs’ MVP!!

With Stuck Tickets ruining the Service Delivery Performance metrics, what you need is someone to take total ownership of all open tickets and drive each one from New to Complete.  That person is worth every penny you pay them.  Just having that person in place and having the authority to take total ownership will make the Techs at least 10% more efficient.  We know, we have the data to prove it.

That person/position is a Service Coordinator!

Would you drive your car to your mechanic, park it out front and just walk away?  

Of course not.  

Your mechanic has an intake process – owner, contact information, make and model, license plate, problem, and expectations. Maybe even a promise when you can pick the car back up.  

So why do you not treat your Customer’s request the same way?  

Actually, why bother having an intake person at all? 

I mean, you could just have the automation (RMM and Incoming Email Processing) dump the tickets in the queue and let the techs figure it out.  

Sounds like a plan, doesn’t it? (Please tell me this is not really happening at your MSP right now.) 

Marketing can claim we put the Customer first, that Service to the Customer is what makes us special, and money can be saved not having Service Coordinators. 

The clients won’t really notice anyway…right? 

Service Coordinators are Indispensable 

Sorry, we vehemently disagree. Without a Service Coordinator, chaos reigns, and that chaos costs you a significant amount of profit. This is why we strongly believe that a Service Coordinator is indispensable!  

We also believe this because a Service Coordinator is so much more than a dispatcher.  

And while “Director of First Impressions” is a great job title, all the client cares about is: “When are you going to fix my S… (Stuff)?”  So, having someone to properly intake a client’s request and take ownership of all open tickets, driving them from new to completion, is Superior Service to the Customer.  

Now we understand that if you only have 3 Techs, it may not make financial sense to hire a Service Coordinator. It absolutely makes sense from a “Service to the Customer” perspective; however, deferring the hire maybe what needs to be done to keep the lights on.  

The 4th hire, however, better be a Service Coordinator - or you will need to answer to Carol! Even in a 3 Tech world, the concept of a Service Coordinator is needed, and can be approximated in a split between two people: one of the Techs trained to properly intake client requests and you, the owner. 

The Service Coordinator Dashboard is what you’ve been searching for 

For you, using our recommended Service Coordinator Dashboard is what you have been looking for. It is used for so much more than dispatching tickets.  

From the dashboard view, you can: 

  • See how long new tickets have been sitting without proper intake 

  • Which tickets are coming up on Next SLA Event Due Date 

  • Which tickets have been waiting for more than 2 days 

  • Which tickets are on hold 

  • Which tickets the Customer has responded to 

  • Which tickets need scheduling 

  • Who has not turned in any Time Entries today 

  • How many clients responded happily, neutrally, or are disappointed 

  • Who is on vacation this week 

  • Which Contracts are expiring 

  • Which Time Entries are ready for A&P 

  • Not to mention how many tickets are 

  • Open 

  • Overdue 

  • Critical 

  • Or request your attention 

In other words, all the things a Service Coordinator does in addition to review, assign, and dispatch. 

Hiring a Service Coordinator is a MUST 

All of a sudden, the Service Coordinator, someone available to do all this work for you, sounds pretty indispensable, don’t they?  

But wait, there’s more! For a one-time hire, that’s not all you get. That versatile Service Coordinator also does all this:  

  • Monitors the Techs workload - # of tickets and estimated time 

  • Keeps the Techs dashboard in pristine working order 

  • Talks the Customers off the ledge and makes them aware Managed Service Customers come first (I know it is a new concept) 

  • It lets you know when a Tech or Customer are stressing 

Oh my goodness, there is so much more. Your Service Coordinator keeps everything running smoothly while you are out signing up new clients, selling projects, and taking your family to the beach.  

Your Service Coordinator frees up your time so you can get billing done actually have time to eat with the family on Friday night. And your Service Coordinator is spotting those trends so you can proactively fix client issues – both technical and personal, before you get that dreaded client call asking for the passwords.

Can You Afford NOT to Hire a Service Coordinator? 

The bottom line is not whether you can afford to hire a Service Coordinator, but how you cannot afford not to hire a Service Coordinator.  

We have found that a Service Coordinator will make your expensive, highly paid Techs 10% more efficient. Do your own math and you will see that it financially makes sense at 3 Techs to make the 4th hire a Service Coordinator.  

But the most important reason to hire a Service Coordinator sooner rather than later is that a Service Coordinator is guaranteed to lower your golf score by 10 points or more. now that is why they are indispensable!!

How do we know how to help MSPs grow their business? Because we have 22+ years of MSP Service Delivery Coordinator/Manager experience on staff, and 17+ years Autotask System Administration experience. Which is another way of saying we have been there and done that, and we know how to leverage the Autotask software to Resolve Service Delivery Issues.

** A special shout out to my good friend, Matthew Adkins: thanks for the idea and editorial help – from one Service Delivery Gladiator to another as we fight the good fight and bring order to chaos. **

The elephant in the room:

Who is Advanced Global, and why should we listen to them?

Recently someone we’ve been in communication with since DattoCon 2018, who was faithfully reading our articles, commented that up until a few months ago, “I really did not know what Advanced Global does.” So here are a few bullet points to let anyone interested know who we are and what we do:

1)     We Are – the Autotask Global Service Delivery Authority

2)     We Help – MSPs thrive

3)     We Solve – Service Delivery issues, inefficiencies, and challenges by making sure:

a.     techs know what to work on next

b.     someone is managing all open tickets and driving them to completion

c.      the staffing levels are correct, and the workload is balanced

d.     Real-Time Time Entry is a cultural habit

e.     the Client has a great client experience

f.       profit is maximized

g.     Autotask is being fully leveraged

h.     the historical data that is in the Autotask software is accessible to benchmark, track & USE effectively

i.       the Service Delivery operations can scale

j.       projects are completed On-Time and On-Budget

k.     the company can grow

l.       MSPs know what they don’t know

4)     Our Tools:

a.     Autotask “Best in Class” standard build

b.     Our MSP robust Service Delivery SOP library

c.      Advanced Autotask Live Reports

d.     Expertise in providing a transformational educational experience

Note: We are not philosophers; we are doers with 31+ years of Service Delivery experience, bringing real Service Delivery Improvement change, profitability, and Best in Class performance.

We start by offering a FREE No-Obligation PSA Configuration Evaluation

Steve & Co

Stephen Buyze

President of Advanced Global MSP Coaching

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