Why MSPs Are Thankful in 2025, and How These Trends Fuel Operational Growth
The MSP landscape in 2025 is moving fast, and owners are feeling the pressure. Rising security risks, rapid AI adoption, and ever more complex client environments have changed how MSPs operate. Yet even with the shifts, MSP owners have a lot to appreciate this year, especially when it comes to the tools, systems, and opportunities available to run a more efficient, scalable, and profitable operation.
Below are the top industry trends MSPs are thankful for in 2025, supported with relevant stats and industry insights. More importantly, you will see what these shifts mean for the MSPs using Autotask who want to build a mature, consistent, and scalable service operation.
1. AI Driven Automation Is Reducing Noise and Enhancing Predictability
AI has finally moved from hype to practical benefit. MSPs are seeing measurable improvements in speed, accuracy, and Team capacity.
According to Techopedia, AI enabled automation has decreased ticket workloads by up to 50 percent, reduced operating costs by 30 to 50 percent, and increased revenue by 11 to 15 percent for MSPs that embrace automation tools. (Source: Techopedia)
From your uploaded document, MSPs are especially thankful for automation that eliminates repetitive work like patching, ticket routing, and system monitoring. AI driven predictability means fewer after-hours emergencies and more stable workdays for your Teams.
Why this matters for Autotask users:
Most MSPs only use a fraction of Autotask’s automation capabilities. When workflows, priorities, and dispatch rules are structured correctly, Owners can remove large amounts of operational noise and redirect their Techs toward strategic, revenue generating tasks.
Quick wins MSPs are seeing:
💡 Reduced low value tickets
💡 Clearer dispatching
💡 More consistent client communication
💡 Happier Techs who spend less time chasing context
AI works best when the underlying processes are clean. This is where MSPs often need outside help, not to add more tools, but to align systems with how their Teams actually work.
2. Stronger Cybersecurity Frameworks Are Elevating MSP Value
Cybersecurity has shifted from a nice-to-have to one of the most critical components of an MSP's business model. MSPs appreciate that modern tooling is giving them the ability to respond to evolving threats with more confidence.
Your uploaded document noted the industry's appreciation for MDR, XDR, Zero Trust frameworks, and continuous monitoring.
Recent stats highlight how intense the security landscape has become:
45 percent of MSPs reported increased demand for Managed Security Services in 2023 (WiFiTalents)
Global cybersecurity spending is projected to hit $213 billion in 2025(ITPro)
Shockingly, 45 percent of MSPs admit they maintain a “ransomware reserve fund” to pay ransom if needed (ITPro)
This is the environment your clients operate in, and they are relying on MSPs more than ever to protect their systems, ensure compliance, and advise leadership on security strategy.
Why this matters for MSP owners:
Security has become one of the most reliable ways to increase margin, improve retention, and elevate your MSP from a cost center to a business enablement partner. MSPs that package, standardize, and consistently deliver security services are winning more long-term contracts at stronger rates.
3. Cloud and Hybrid IT Growth Is Creating New Revenue Streams
Cloud complexity is rising, and MSPs are benefiting from it. Multi cloud and hybrid environments are now standard, and Clients want more guidance, more planning, and more lifecycle management than ever.
Your uploaded document notes that MSPs appreciate being indispensable in managing complex cloud ecosystems and edge computing.
Recent market research reinforces this trend:
The global managed services market is projected to grow from $297.2B in 2024 to $878.7B by 2032, a 15 percent CAGR(Fortune Business Insights)
The broader MSP industry is expected to surpass $1 trillion by 2033, fueled by cloud and cybersecurity demand (Greenwich Capital)
This surge in client reliance is creating new service lines, including cost optimization, workload migration, secure integrations, IoT oversight, and ongoing cloud governance.
Where the opportunity sits for Owners:
Cloud demand is profitable only when delivery is standardized. Without a structured process, your Team ends up overwhelmed, projects run long, and profit margin slips. MSPs using Autotask benefit most when they map their cloud fulfillment workflows, roles, and quality checkpoints directly into the PSA.
4. Outcome Based Service Models Are Strengthening Client Partnerships
MSPs are moving away from transactional IT and toward measurable, outcome aligned service models. Instead of selling tasks, MSPs are proving value through productivity, uptime, risk reduction, and cost efficiency.
Your uploaded document notes that this shift positions MSPs not as cost cutters, but as strategic partners delivering measurable outcomes.
This aligns with broader market behavior,
AI driven modernization, cybersecurity improvements, and IT transformation are the top drivers of this shift, according to Greenwich Capital’s industry report. (Source: Greenwich Capital)
Outcome based models work best when MSP reporting reflects the business impact, not just the operational details. Autotask becomes especially powerful when used to highlight improvements across KPIs that matter to leadership, such as downtime avoided, response consistency, or risk reduction over time.
This is a key differentiator in 2025, Clients expect strategic insight, not ticket counts.
5. Real Time Support Tools Are Transforming Client Experience
Clients expect faster and more personalized support than ever, and MSPs are thankful for tools that make this possible without overwhelming their Teams.
Your document notes that chat driven tools and AI powered support systems have increased satisfaction rates and enabled immediate, accurate responses.
The key benefit is consistency.
Clients get the right answers quickly
Techs get clearer context
Dispatching becomes cleaner
Tickets close with fewer escalations
However, the MSPs seeing the biggest benefits are the ones who refine their processes first. A real time tool is only as good as the workflow behind it.
Bonus, Business Continuity Demand Is Increasing
Your uploaded document noted that downtime remainscostly and that MSPs are thankful for increased demand for disaster recovery solutions.
Industry data backs this up.
Downtime costs have risen across nearly every industry segment, and Clients are now prioritizing resiliency as a core investment rather than an optional add-on.
This shift is giving MSPs a reliable, margin-friendly service line that strengthens long termClient contracts.
What This All Means for MSPs Using Autotask
Your uploaded document highlights a strong industry shift, more MSPs are moving into Autotask as Kaseya increases investment into platform development. MSPs are thankful for the added functionality, but tools alone do not create operational maturity.
Advanced Global continues to help MSPs:
Move from ConnectWise to Autotask
Jump from Halo to Autotask
Optimize existing Autotask builds that no longer match their business model
And as noted in your document, MSPs rely on AG for:
Small, high impact engagements
Full operational improvement programs
LEAN profitability optimization
KPI improvement
The Advanced Hybrid Fulfillment System
Because at the end of the day, Owners do not need more tools. They need predictable systems, a calm service desk, consistent Team execution, and a PSA that actually supports growth.
Want to unlock the full potential of your Autotask instance?
At Advanced Global, we don't just train; we build, configure, and coach.
Discover how automation, enhanced security frameworks, and outcome-based models are driving efficiency and growth in 2025.
and start optimizing your system with Steve and the AG Team today.